February 1, 2023

7 Valuable Adwords Keyword Research Strategies: Discover the Best Options

Do you know the difference between SERPs and SERP results? SERP stands for Search Engine Results Page. SERPS refers to when a search engine displays its results page, often in the form of 10 blue links that represent web pages that match your search query. 

The SERP result is what pops up on your screen after clicking one of those links. In this blog post, we will review seven valuable Adwords keyword research strategies so you can get started with finding profitable keywords for your business!

7 valuable Adwords keyword research strategies to help your business:

  1. Keyword Competition: 

The SERP for “furniture” has a green button labeled ‘Searches related to furniture .’ The SERPS result is titled “Furniture”. The SERPs results page also displays an icon of three dots in the upper left-hand corner. Clicking this icon will open up a menu that allows you to filter search queries by high competition, medium competition, or low competition keywords. This function can be helpful when looking at long lists of SERP results pages and narrow down your keyword research process.

  1. Google Adwords Search Terms Report Tool: 

It would help if you always started analyzing what’s already working on Google; it won’t lead you astray. Google Adwords Search Terms Report Tool will provide you with a list of closely related keywords to your website. This tool provides SERPs, SERPS results, and keyword suggestions for the terms entered into their search bar.

  1. Negative Keyword Research: 

Negative keyword research is when one researches words or phrases not to include on their web page to avoid competition from other websites who also use those same keywords (and thus capture any traffic). 

For example, if I own an eCommerce store selling winter clothes but don’t want the site to be flooded with customers looking for spring clothing because they thought my website was another retailer’s site – I would add “spring” as a negative word query so it wouldn’t show in the SERPS results.

  1. Keyword Phrase Match: 

In this strategy, you would add more than one word to your keyword research query. For example, “winter clothes” or “clothes for winter.” This is a good tactic if you want to make sure that there are not any other advertisers out there who have ranked on the SERP because they had an advertising campaign with just two words like ‘winter’ and ‘clothes.’ You also don’t want to miss out on any customers who might be looking for phrases such as “men’s winter clothing.” 

The key phrase match allows you to find keywords that may result in better conversions rates by showing up on SERPs while capturing less competition from those using single-word searches.

  1. Keyword Suggestion Tool: 

Google’s free keyword suggestion tool will generate SERPS results for you by suggesting a list of keywords with words closely related to your own search terms and how competitive the SERP is for each word. This enables users who may be unfamiliar with Google Adwords or its functions, such as new business owners trying to get started in online marketing, to find effective strategies without needing much experience on their part.

  1. Keyword Targeting: 

This is the process of choosing your SERPS results page by adding keywords to narrow down the SERP and find a specific website. For example, imagine if you are looking for boots but have no idea where to start? You could type “boots” in Google Adwords Keyword Tool and get search queries such as “men’s boots,” which would help filter out women’s shoes from SERPs that you wouldn’t be interested in browsing or buying. This saves time!

  1. Keyword Density: 

Keyword density refers to how often certain words show up on a web page compared with other words – this can include both positive (inbound) and negative keywords used to target SERPS result pages. 

It is important to keep SERPs in mind when writing content for your website not to become repetitive. For example, if you are a company selling winter clothes and only use the word “winter” on every single webpage of your site, then this could be seen as too high keyword density – which would not rank well on SERPS results pages.

Got to https://zutrix.com/free-serp-checker to check your SERP data now!

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